The Creative Advertising Concentration of the B.S. degree in Mass Communications is centered on professional practice, studio intensive coursework and experimental collaboration in education. The Advertising Concentration is a training ground that prepares students to join the world community of media practitioners.
We’re located in Richmond, one of the most creative and lovely cities in America. Our facilities include extensive laboratories, studios, classrooms and common areas with the latest hardware, software and wetware. The school is located in VCU’s Temple Building. The walls of Temple are covered with murals by noted artists Ed Trask, Chris Milk and El Kamino, as well as alumni Chad Woods and Allen White.
Coursework at VCU focuses on smart thinking and rigorous practice in creative advertising. Classes emphasize the attributes and transferable skills necessary to succeed in advertising and media communications. Courses like Story, Curiousness, Empathy, CreateAthon and Style demand that students produce contemporary and effective advertising. The Advertising Concentration stresses professional development that enables students to succeed in the contemporary workplace and in careers of the future.
Qualified students can finish the junior/senior years of the B.S. in Mass Communications with a concentration in Advertising/Creative or Public Relations from VCU, completely online, with 60* credit hours in general mass communications and major coursework.
*The total minimum number of credit hours required to graduate with this degree is 120 credits. If a student comes into this online pathway with an associate’s degree, the concentration could be completed in as few as 60 credits. However, additional credits may be required if prerequisites have not been met
Tuition Calculator
We understand that college costs can be confusing. VCU's tuition and fees estimator can help you get a better idea of what your costs will be, depending on the selections you make.