The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
The B.S. in Marketing program is ideal for degree completers and for those who hold an associate degree in business. The junior/senior years in the program of study are offered entirely online, and allow for the completion of 60* credit hours in general business and major coursework. Transfer students are encouraged to contact us today using the form below
*The total minimum number of credit hours required to graduate with this degree is 120 credits. If a student comes into this bachelor’s degree program with an associate’s degree, the degree could be completed in as few as 60 credits. However, additional credits may be required if prerequisites have not been met.
Degree Concentrations
Want to learn more about the online Bachelor of Science (B.S.) in Marketing program? Get in touch using the form below.
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